Is ‘Stranger Things’ to blame for all the missing JIF peanut butter?
You know sometimes how you don’t realize just how much you’ve been missing something…until you start seeing it everywhere?
That’s kinda how I’ve been feeling since Stranger Things Season 4 came out, and (teaser alert) I started seeing JIF peanut butter in almost every episode.
Which reminded me of just how much I’ve missed having JIF in the house!
Some of you may or may not know this, but JIF had a recall a few months back and since then, JIF peanut butter jars have been hard to find on the shelves in the grocery stores.
And I thought I had made my peace with it…I even tried out some other peanut butters…
- Peter Pan
- Skippy
- Store brand
- Organic
- Reese’s (this is the one that ended up being the best second option)
Because of the obnoxious amount of JIF on the Netflix series, it’s become a running joke in my household that ‘Stranger Things’ is to blame for the lack of JIF in the grocery store!
And we know that’s not true, but it’s a fun way to pass the time as I pine away for JIF.
Such is life, right? This also happens in business.
Take LinkedIn Sales Navigator for instance. I’ve been a loyal user of it for several years now, but I wasn’t completely sold on it at first.
I would think…
“It’s too expensive…”
“I can just use the free version to locate my target audience…”
Or even, “It’s not moving the needle that much on my business, so I can do without and still scale. In fact, it’ll probably save me money.”
Truth be told here’s what happened when I switched to the free version of LinkedIn.
I remembered just how little I was able to do with it.
I didn’t get the targeted lead generation I wanted…in fact, I spent a lot of time manually filtering my leads.
I wasn’t able to do my normal ‘creepy cute’ stalking of people’s profiles without them knowing and seeing (which always ended up with a message to my DMs with a sales pitch attached to it)…
And the amount of people I was able to convert to clients through the LinkedIn platform fell and fell by a lot.
So, I took the hit, but luckily, I didn’t stay without Sales Navigator for long and went right back.
Does everyone learn this lesson quickly?
Their coaches
Their marketing team & strategies
Their sales support
And they end up diluting their brand, their mission, and their chances of real innovation.
What’s the solution? It’s pretty simple. Always know your kpis (key performance indicators) and what metrics move the needle for you in terms of sales and growth. Without those, you leave yourself open for assumption, and with assumptions comes unintended costs.
Like with JIF…if I had known the recall would keep me from enjoying JIF, I wouldn’t have assume that it would be back in stock after a month or two and would have hoarded more of it to last me!
For those of you who want to learn some of my secrets to LinkedIn success via Sales Navigator…feel free to DM me and I’ll give you a few hacks!
—————————————————————————————————————Danielle Fitzpatrick Clark is lovingly referred to as America’s Favorite Digital Disruptor. She doesn’t just live, breath, and sleep digital marketing, she embodies the constant shifts and pivots needed to create long-lasting businesses in the online space.
Her company Influence Builder is all about bringing the human element to the online tech and digital space. Specifically focused on helping the lesser-known experts and thought leaders, Influence Builder shows them how to break out of the noise, create powerful platforms, and thriving businesses so they can spread their mission and message to the world. This is the bridge where disruptors disrupt and build with authentic influence.
ABOUT THE AUTHOR:
Danielle Fitzpatrick Clark is lovingly referred to as America’s Favorite Digital Disruptor. She doesn’t just live, breath, and sleep digital marketing, she embodies the constant shifts and pivots needed to create long-lasting businesses in the online space.
Her company Influence Builder is all about bringing the human element to the online tech and digital space. Specifically focused on helping the lesser-known experts and thought leaders, Influence Builder shows them how to break out of the noise, create powerful platforms, and thriving businesses so they can spread their mission and message to the world. This is the bridge where disruptors disrupt and build with authentic influence.
